Blogs

5 Expert Tips To Quickly Master Social Media For Your Small Business or StartUp.

Do You Know? About 70% of businesses use social media – making it an essential part of business strategy and objectives.

The biggest blunders small businesses or startups conduct on social media are where they target wrong audience, unaware of their competitors, use irrelevant content on websites and most importantly incorporate inappropriate SEOs and target channels. What’s worst is that most of the businesses are unaware of analytics made available to them by media channels and don’t know how to effectively conduct and automate social media tools.

Every business whether big or small, needs a loyal customer base and without it, your business cannot attain a good amount of profit and reputation in a long run.

With these 5 expert head-ups, your business can positively embark a successful journey on social media- right target market, drive huge sales and build brand awareness.

So, Let’s dig into some tips and tricks:

1. First, align your business goals with social media
What do you want to accomplish from social media? Think and then line up your objectives with social media marketing. For instance, if you’re posting some content or video ads on your Facebook business page, your primary goal should not only be getting more likes, comments and shares but also analyzing and gathering more prospects and boosting sales through CTRs, impressions and engagement rate.

Therefore, social media would be beneficial for your business only when you’re accumulating customers using it, otherwise, it’s just a waste of time, effort and money.

2. Choose Right Social Media Channel
There might be a possibility that your leads are on Instagram while you’re banging your heads looking them on other media channels. In order to obtain most out of the social media marketing, it is essential that you are well aware of your target market’s behaviorism and their activities on social media.

Targeting right media channel can help you know more about your competitors & customers and how they actually perceives your brand. This will surely grow your business and make it easy to win the game on social media.

3. Organize your social media calendar and simplify content
The appropriate arrangement of social media calendar can help you post right content on right media channels to the right audience. Many experts utilize the 80-20 rule for effective social media calendaring where around 80% of the content is made available to the audience with a view of educating, informing and entertaining them whereas 20% of the content is based on brand promotion and product’s sales. (Tools for scheduling and posting :- BUFFER and SPROUT SOCIAL)
Also, to limit yourself from grammatical, punctuation errors, tools like Grammarly, Ginger can keep you intact for content creation.

4. Interact with your audience and engage them constantly
Social media has now one of the most powerful tools which can influence your audience in good or bad ways. They talk and review products across the channels to enlighten others about their experience with it. Hence, it is imperative to interact consistently and respond to each mentions- whether it is a positive feedback or a negative one.
Apart from interact, try to engage them with innovative content designs like- quizzes, giveaways, live streaming, funny memes, visuals- this will generate interest for the product/brand among people and attract prospects’ attention. (Tip: Use Engagement metric to analyse your content)

To know more how to read and analyse it, have a look at this: https://www.youtube.com/watch?v=ctflc4tiX54

5. Track every post and improve its performance
Simply posting visuals, videos or informational content is not enough. It is essential to track and analyse every activity on social media channel in order to refine and improve with time. Once you’re through with the way of strategizing your social media posts, use analytical tools or perform A/B testing to polish your work and to get a clear picture of your content efforts. The modified small changes can help boost the success of your business over time.

It’s time to put these hacks into practice and grow your business’s presence on SOCIAL MEDIA…!!!

“Engage, Enlighten, Encourage and especially…just be yourself! Social media is a community effort, everyone is an asset.” – Susan Cooper 

#socialmedia #socialmediahacks #startups #tipsandtricks #socialmediamarketing

Follow My Blog

Get new content delivered directly to your inbox.